Q4 Review and Learnings for Super-Site

Super-Site set clear objectives for Q4: to get closer to potential customers and test the market potential. The primary goal was to secure concrete customer meetings and validate that our solution truly resonates in the market. Additionally, throughout the quarter, we aimed to gain clarity on what our customers actually need and how to communicate it to them in the clearest possible way.

Truth Comes from the Customer

As we began conversations with potential customers, I quickly realized that our service sparked strong interest, but we struggled to package it properly.

Due to customer requests, our service offering kept expanding, and at some point, I realized that our messaging needed sharpening. Meetings often extended to an hour simply because we were diving too deep into details like personalization, conversion optimization, analytics, customer journeys, ideal customer profiles, and other specifics. This made the super-site/en solution seem like a massive workload when, in reality, it isn’t.

All the customers said things like “Yes, this is how it should be done” or “I never even thought this could be done this way”, but one person, after a long discussion, asked, “This sounds great, but what exactly are you selling?”

At this point, we have refined our presentation to convey our core solution and its relevance within the first ten minutes of an introduction. The current version has been well received, as it emphasizes the importance of personalizing the first impression—something that changes the way marketing is done and, at the same time, improves its effectiveness. super-site/en differentiates itself from competitors by offering personalization during the very first website visit, without prior visitor data, whereas others focus on post-visit personalization.

One particularly interesting case was a competitive bidding situation against several conversion optimization companies, including Leadoo, Groweo, and Serviceform. The client also requested a proposal from their existing marketing partner, yet they still chose us.

Soon, we were in a planning meeting with the client and their advertising agency representatives. Once I had explained what super-site/en enables, the agency’s client director said to me:
“Dini, I’m calling you after this.”

A couple of hours after the meeting, the call came, and I heard:
“During the meeting, something clicked for me—I realized we need this for our other clients too.”

Moving Towards Shorter Contracts and a Stronger Team

Q4 also showed us that we need to be ready to adjust our strategy. Initially, our goal was to rely on upfront revenue by selling annual contracts, but without strong references or concrete results, this proved challenging. Few companies are willing to commit for a full year right away.

We decided to shift to shorter-term contracts, which has clearly lowered the barrier for new clients to start working with us.

During this quarter, we successfully simplified our service offering. Now, the Q1 objective is to establish a structured sales process to ensure the best possible success in selling super-site/en. Another key focus is team building—towards the end of the year, I’ve spent a lot of time strategizing what kind of team we need. We have clearly identified the need for a COO, a sales lead, and a client success manager, as I have personally started feeling the weight of managing everything alone.

Additionally, we are prioritizing the development of our pitch deck to support our growth plans. In early 2024, our goal is to secure bridge funding, and in the summer, push through a larger funding round.

Q1 will be packed with action, but hopefully, it will also bring clear leaps forward.